SWOT Analysis
Strengths
1. Price: We are a cost friendly value resort.
2. Quality: In Louisiana we are rated the top 5 for our cleanliness.
3. Entertainment: Our resort offers a unique pool bar, interactive shows and special events.
4. Excellent service: We have a solid reputation of great customer satisfaction.
5. Location: We are locally centered being the closest resort to both the theme park and the casino.
Weaknesses
1. Theme: We are limited to one theme in our resort.
2. Capacity: Since we are a value resort, we have a high demand of reservations and unable to comply to everyone's request.
3. Location: We are placed where traffic is common and occurs on a daily basis.
4. Lack of transportation: We have a very limited supply of public transportation.
5. Non business: We do not offer a convention center because our resort is family oriented.
Opportunities
1. Weather: Our guests enjoy our tropical climate.
2. Social Media Exposure: We are now trending on many social media websites with our hashtag (OhanaResort).
3. Tourism: Rapid growth for the tourism industry in Louisiana.
4. Trends: Able to provide products that go hand in hand with our tropical theme, giving the guests a new look to play around with.
5. Technological Advances: Provides faster and more efficient service to guests by having the latest technology, we provide faster and more efficient serves for our guests.
Threats
1. Competitors: We will always have competition and similar resorts that are like us but not us
2. Economy: Economic downfalls can have a huge impact to our resort.
3. Natural disasters: Unpredictable events and disasters could happen that we do not have control over.
4. Sales: In our slow season there can be a decrease in profits.
5. Terrorism: Unpredictable events can occur at any moment in time without our expectations